Privacy policy

Privacy policy

Privacy policy

Privacy policy

The results when it comes to pure demand are contrasted to those of the 2021 Financial Services Marketing Executive Survey, which highlighted that 40% of companies increased their public relations spend during 2021, with only 4% decreasing it.

And that can be seen in the graph below – over the course of 2021 we can see a significant increase in all budgets. But PR as a service out-performs the overall average as the world comes out of a pandemic.

However as economic conditions worsen – we see a reversion to the mean – following almost identical path to the overall budgets of all expertises on Sortlist combined. This could be seen as a reflection of the less budget to spend on this expertise amidst the crisis.

Ordered list

1. The results when it comes to pure demand are contrasted to those of the 2021 Financial Services Marketing Executive Survey.
2. Highlighted that 40% of companies increased their public relations spend during 2021, with only 4% decreasing it.
3. And that can be seen in the graph below – over the course of 2021 we can see a significant increase in all budgets.
4. But PR as a service out-performs the overall average as the world comes out of a pandemic.
5. However as economic conditions worsen – we see a reversion to the mean – following almost identical path to the overall budgets of all expertises on Sortlist combined.

Unordered list

• The results when it comes to pure demand are contrasted to those of the 2021 Financial Services Marketing Executive Survey.
• Highlighted that 40% of companies increased their public relations spend during 2021, with only 4% decreasing it.
• And that can be seen in the graph below – over the course of 2021 we can see a significant increase in all budgets.
• But PR as a service out-performs the overall average as the world comes out of a pandemic.
• However as economic conditions worsen – we see a reversion to the mean – following almost identical path to the overall budgets of all expertises on Sortlist combined.

Average budget peaked in January 2022 – with an average offered budget of €16,000 – 6% higher than the average

Table

The results when it comes to pure demand are contrasted to those of the 2021 Financial Services Marketing Executive Survey, which highlighted that 40% of companies increased their public relations spend during 2021, with only 4% decreasing it.

And that can be seen in the graph below – over the course of 2021 we can see a significant increase in all budgets. But PR as a service out-performs the overall average as the world comes out of a pandemic.