Index:
Sweden
Sweden
Sweden’s cultural profile is marked by average valence as well as below average tempo and energy levels, suggesting a relaxed and balanced personality. The country’s lifestyle is characterized by an international orientation with a preference for niche over universal content, which reflects a cosmopolitan yet selective culture. In terms of routines, Swedes show a preference for entertainment over practicality and a tendency to consume content passively, favoring low engagement content for entertainment purposes.
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Personality:
Personality:
Balanced Valence
Sweden has an average valence - this indicates a moderate emotional charge in the prevailing mood, which could reflect a generally balanced, stable and contented personality. An average valence of musical tastes implies a preference for music that is neither particularly upbeat nor gloomy.
Below average energy and tempo
Sweden is among the lowest scoring countries on the energy and tempo dimension. This indicates a calm, more composed mood, and suggest that Swedes might prefer a slower-paced relaxed way of being as compared to countries with higher scores.
Lifestyle:
Lifestyle:
International
Sweden’s lifestyle choices are particularly niche, reflecting a strong preference for specialised and unique content. This preference, surpassed only by Iceland, may indicate a culture that values individuality and the unusual, and seeks out content that is less mainstream and less widely consumed, with popular topics such as travel, education, kids and family.
Niche
Sweden’s lifestyle choices are particularly niche, reflecting a strong preference for specialised and unique content. This preferences, surpassed only by Iceland, may indicate a culture that values individuality and the unusual, and seeks out content that is less mainstream and less widely consumed, such as travel, education, kids and family.
Routine:
Routine:
Entertainment
Swedes’ higher scores on the entertainment dimension suggests a community that values leisure and enjoyment in its daily routine. It captures a preference for entertaining experiences, such as video content and social media.
Below average activeness - passive
Below-average activeness score suggests a more relaxed approach to the routines of daily life, with a preference for less action-oriented and less engaging content, such as checking the news.
